BUILD THE PIPELINE
How Hatch Enterprise discovered high-potential BAME female founders
Hatch Enterprise wanted to build a programme to meet the unique needs of BAME female founders
Hatch Enterprise is a charity that supports underrepresented founders. In 2018, they launched the UK’s first-ever incubator programme for BAME female founders, providing the tools and resources needed for long-term success.
We delivered a series of events to understand the needs of and attract the most promising BAME female founders
First, we co-hosted a roundtable with 25 successful female founders with Hatch Enterprise to understand the unique needs of this underrepresented cohort.
Based on the learnings from this roundtable, we ran a series of events, designed to attract the right talent to the programme. This included panel discussions, talks and fireside chats with startups such a Amaliah, Janets List, Black Girl Rules and more
As a result, 70% of the final cohort came directly from YSYS initiatives
Through the roundtable, we identified 4 core pillars of support for this cohort: flexibility, empowerment, investment, and wellbeing. This enabled Hatch Enterprise to tailor the incubator to the target cohort’s needs. Our launch event series attracted over 218 community members and accounted for 70% of cohort #1.
As our Community Engagement Partner, YSYS has helped us engage more people around our BAME Female Founders Programme. They helped promote our programme by creating a "badass" launch event with an engaging hashtag and branding.
Deborah and her team have built a truly remarkable and very active community of talented entrepreneurs.